Editorial Strategy
Content that performs starts with strategy. I've led editorial direction across Salesforce's social channels — developing content frameworks, shaping brand voice, and building the systems that turn individual posts into consistent, measurable impact. On average: 9 million impressions and 550,000+ engagements per year, with a 6.1% engagement rate across channels.
But the number that matters most isn't the reach. It's that people came back.
Social Media Management
Content Strategy & Editorial Direction The thinking behind what gets made: content calendars, platform strategy, brand voice, and the editorial instincts that keep a channel feeling consistent and alive across years, not just campaigns.
Creator-Led & Social-First Video Where editorial strategy meets production. I identify the stories, develop the formats, and make sure every piece of video content is built for the platform it lives on — not adapted for it after the fact.
Campaign & Community Work The activations, the series, the moments that moved the needle. From Tier 1 event coverage generating 1M+ impressions to original series like #AskTheTrailblazer that became franchises.
AI Literacy Companion Article
Numbers Matter.
Social numbers from 2022- 2025
26.8 Million
Impressions1.2 Million
Engagements4.8%
Engagement rate 63.1 %
Audience growth 1.8 Million
views 7,430
published posts